Digital Manager Admin

Lead sources

Lead source Description
Consultant Generated Cold call by either walking in or directly phoning
Tools Website Filled in consultation request/contact form on tools
Referral Word of mouth. Customer or Garage recommendation
Trade Show Approached at Trade show (eg. Automechanika)
Email Campaign Clicker or Opener of email campaign
Directory Garage Directory only garage made into subscription garage (diamond mining)
Consultant Generated Cold call by either walking in or directly phoning
Incoming enquiry Garage has emailed or phoned us directly (not explicitly indicated how they found us)
Recruitment client Recruitment only garage upsold to another product
Old booking tool Booking tool only garage upsold to another product

Lead status & email follow up

Lead source Description Email follow up
Not Contacted Lead has never been contacted by current lead owner -
Unavailable - Attempt 1 First attempt at contacting the lead. Either went straight to voicemail or someone else answered and indicated that the appropriate person isn't available. Automated task is set to remind lead owner to follow up in 48 hours. Automated*: “Sorry I missed you”
Unavailable – Attempt 2 Second attempt at contacting the lead after 48 hours. Same as above. -
Unavailable – Attempt 3 Third attempt at contacting the lead after 48 hours. Same as above. Automated*: “I’ve been trying to get in touch”
Unavailable – break up Final attempt at contacting the lead and still unavailable. Try following this lead again after a few weeks. Automated*: “Giving it one last try”
Contacted/Appointed This is the initial conversation you may have with the lead or maybe you’ve just cold called and had a quick conversation
DMs – this might be where you’ve received a lead from tools or an email and have made an appointment to go see them or you’ve just cold called to introduce yourself and made a call back for another time
In-house DMs – this is where you may have had quick conversation and arranged a call back
“Pleasure chatting earlier – BMG intro"
Needs Discovered This is an expansion on the previous status where you've maybe had more of a conversation or an appointment to understand the garage’s needs but not quite pitched anything, you’ve arranged a call back/another appointment Needs more bookings - “trust starter intro”
Needs more staff - “Recruitment intro”
Needs a website - “Website intro”
Needs a booking tool - “Booking tool into"
Proposal Presented A proposal to the garage has been made based on their needs. This will be an email you send out to outline what you proposed and how it will help the garage.
Awaiting Decision The garage is really thinking about the product and you're trying to convince them to take it This should just be a friendly reminder of why the lead needs to go ahead with a sale and be open to answer any questions.

* Automation only occurs when lead source is "Tools website"

Product list

Product Key features Benefits Prices

Guaranteed bookings package

  • 60 guaranteed bookings per year
  • Product videos, social content, booking widget, template website, targeted advertising on Facebook or Google PPC
  • Effective targeted advertising in local area
  • Money back guarantee
  • Keep your customers
£99PM

Online booking tool

  • Customisable products, lead times and pricing
  • First 6 booking PM are free, additional bookings are £1.50
  • Customer review system
  • Compatible with any website and Facebook page
  • Free unlimited VRM lookups
  • Improve trust by instant prices and no hidden costs
  • Dynamic pricing to help you get more MOT/Service combination bookings
  • Customers can book with you 24/7
£30PM

Bespoke video

  • Idea generation, story boarding, filming, editing and publishing
  • On-site filming by professional videographer
  • Custom-made graphics and animation
  • Voice over/music included
  • Video can be used on website, Facebook, Youtube etc.
  • Engaging content for your customers to enhance trust
  • Improves SEO ranking
  • Increase social media engagement
£??

Bespoke website

  • Up to 8 pages
  • Monthly management
  • Mobile and tablet responsive design
  • MOT date checker
  • Fully bespoke design based on garage specifications
  • High quality development
  • Unique website unlike any other garage website
  • Built to drive bookings
  • Rich SEO throughout
  • Easy to use on mobile
From
£??

Website

  • Up to 4 pages (£5 per additional page)
  • Monthly management
  • Mobile and tablet responsive design
  • MOT date checker
  • Template design modified in garage branding
  • Built to drive bookings
  • Rich SEO throughout
  • Easy to use on mobile
£60PM

Facebook target advertising

  • Promote compelling offer to drive bookings
  • Drive traffic to website
  • Advert is targeted to an audience based on age, location and behaviour
  • Monthly reports
  • Target marketing example images
  • Targeting the right customers
  • Cost effective
  • Increase bookings and brand awareness
From
£50PM

Google PPC

  • Promote compelling offer to drive bookings
  • Drive traffic to website
  • Advert shown for specific keywords suited for your garage and in your local area
  • Monthly reports
  • Targeted to people who are looking for a garage
  • Cost effective
  • Increase bookings and brand awareness
From
£100PM

Social content

  • 1 automotive post per day to your social account
  • Scheduled at most active time of the day
  • 1 post per week to drive bookings to your garage
  • Audience engagement to help brand awareness
  • Increase trust by providing valuable and entertaining content
  • Remind customers of your garage
£30PM

View My Auto

  • Send videos of recommended green, amber and red work
  • Keep track of success rate on dashboard
  • Customer tracking to see when video has been watched
  • Video includes price input where customer can click accept or reject
  • Up to 5 users per license (£10PM for additional users)
  • Get fast approval for repair work
  • Deliver trust and transparency
  • Save time and increase red work
£75PM

Email marketing: newsletters

  • Creation, development and email send out on your behalf
  • Customer data import
  • 1 email send per month with 4 bespoke emails per year
  • Increase repeat business by promoting offers and topics of interest
  • Build relationships with customers
  • Save time doing it yourself
From £30PM

Email marketing: MOT reminders

  • Automated email sent to customer 30 days before MOT expiry date
  • Sign up form on website
  • Customer data import
  • Increase repeat business by being their MOT reminder
  • Build customer relationships
  • Save time doing it yourself
£25PM
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