“We were able to see which of our customers we were about to lose so that we could retain them. We also gained new customers who openly admitted they would not have considered us at all. SecretService™ is now an important part of our retention and conquest strategy.” - Chris Allen, Service Manager, Alan Day Volkswagen
Online intermediaries claim that franchises are “60% cheaper than main dealers” and strengthen the belief that Franchises are expensive. But, also, consumers believe that franchise dealers only perform work on cars that they have sold or are those of a certain brand. And they assume franchises never work on cars that are more than three years-old.
SecretService™ achieves all these goals by offering motorists a great deal that does not compromise the franchise dealership’s brand and which is attractive enough to take on all the disruptive, price-driven, online intermediaries in the process.
For the first time, franchises would be evaluated against other garages favourably by car owners and they would win conquest customers, or win back old ones, that were almost certainly out of their reach otherwise.
Quarterly screenshares are conducted with the franchise dealer’s management to ensure everything is going in accordance with expectations and to interpret the results being seen in the reporting system