Search engines like Google need to read and understand your website in order to rate and rank it. There are half a billion websites, so search engines use bots (called Spiders) to do this.
The search engine bots will read the computer code that makes your website look and behave as it does. This includes the structure, words and pictures and they will rate your website according to how authoritative and relevant it believes it to be.
Just over 70% of all web traffic starts with a ‘search’. The higher you are in the results, the more customers you will get visiting your site. You can ‘buy’ a place at the top of the list of results, using PPC (Pay per click), but this can be expensive if not managed properly and should be carried out alongside SEO so that you are building your online presence for longevity.
So, SEO, Search Engine Optimisation, is an activity to give your website the best chance possible to get as many customers as possible to visit your site.
Keyword research; which keywords you should be targeting.
SEO audit of your website & previous website; including on-page, off-page & technical SEO factors. We will also analyse your current SEO traffic performance & keyword positions for benchmarking & to ensure that we don’t lose any of your current top rankings. We will typically choose the highest volume keywords which have the right intention (make a booking).
Optimise your on-page content & your meta tags; Using the chosen target keywords, we will optimise your page titles, meta descriptions and heading tags. We will also write high quality, fully optimised content for each of your landing pages, structured with header tags and inclusive of internal links.
Local SEO; we will make your brand visible through a variety of local listings, with your local keywords in unique descriptions with current photos and accurate name, address and phone information. We’ll claim & fully optimise your Google-My-Business profile. We will also provide you with a bespoke strategy on how you can build quality links in your local community.
Make sure your URLs are fully optimised.
Search engine submission; we submit your site to all search engines to ensure that you are findable, and to get your newly optimised website indexed quickly.
Blogs – 3x blog articles (1 per month), based on high volume searches.
Backlink audit – bad quality links to your website can harm your Google rankings, we will identify any harmful links & have them removed.
You will receive a report at the start to benchmark performance at that time. A further report is delivered at month 3 (on completion of the work) and a report at month 6 (to show improvements).