SecretService™ is now gaining manufacturer endorsement for funding bookings.

SecretService™ delivers conquest customers with an average invoiced value of:

  • £407 for Volkswagen;
  • £387 for Mercedes; and over
  • £200 for volume brands

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SecretService logo delivers conquest customers & improves retention.

How will SecretService™ benefit your franchise?

Win back lost customers and gain conquest customers


Return on investment is GUARANTEED to be over 200%

What do Franchises say about SecretService™?

Trusted by major franchises and endorsed by manufacturers

Alan day logo
Bassetts logo
Baylis logo
White Dove logo
Palmers logo
Drive Vauxhall logo
Sytner logo
Johnsons logo

How does SecretService™ work?

Sit back and watch the bookings roll in

1.  

Demand is generated for high quality, cost effective service and MOT requirements, that will result in a franchise dealer service stamp.

2.  

Your garage name is revealed upon confirmation of the booking, all you need to do is confirm the details with the customer.

3.  

You undertake the work plus any additional repairs needed. Gain a conquest, or retain an existing customer.

Why do you need SecretService™?

Market disruptors are taking your customers away
by claiming they're 60% cheaper than you

Consumers have this perception that franchise garages won't service 3+ year old vehicles and are too expensive. SecretService™ hides your brand to prevent an on-going association with lower pricing and proves to customers that you want to service their 3+ year old car.

40%  

of motorists with 3 & 4 year old vehicles are online price matching1.

13%  

of motorists were using fastfits/independents, before returning to the dealership via SecretService™3.

72%  

of motorists would've gone to a non-franchise garage if SecretService™ wasn't used3.

93%  

of motorists who used SecretService™ had a happy or very happy experience3.

Frequently Asked Questions

If you have any questions that aren’t listed below, please feel free to call the team on 0330 124 5661 or email secretservice@bookmygarage.com


SecretServiceTM pilots run over a 6-month period. We expect results within the first month but allow up to 2-3 months for the campaign to be fully optimized and running to its full potential. We continue to optimize campaigns each month for continuous improvement throughout the entire duration of your campaign. After 6 months, if (in the unlikely event that) we have not delivered the guaranteed 200% ROI, we will continue to run the campaign - free of charge - until we do. Due to the nature of the campaign set up & vigorous optimizations which take place during the first few months, we need a minimum of 6 months to demonstrate the true value of SecretServiceTM
You will receive a list of VRM’s which were booked during each calendar month. One of your team will need to append these with the final invoiced value so that a true picture of the ROI can be built.
The customer pays you directly after the work is complete, so there’s no delay.
No, LCV bookings can also be made, in fact the average LCV invoice value is £1,427 using SecretService.

Learn more now - Request a Consultation

or call us on 0330 124 5661 (lines open 9:00 - 17:00)

Fully managed, real time reporting, providing proof of return on investment.

Booking types graph

1 SMMT 2 McKinsey 03/17 3 BookMyGarage 2018