This particular Franchise had a number of objectives other than just getting more profitable retail work through their workshop. They had to overcome the misconception that motorists believed they would only service the main brand they were known for. Obtaining conquest service customers also provided the opportunity for conquest sales customers. Although the 200% ROI guarantee was the ‘no risk’ offer for them to go ahead, SecretService™ achieved double that. In the first 2 months of going live, SecretService™ achieved the following conquest customer results:
The above is only half the story, SecretService™ Intelligence is in the process of being implemented to show which of their customers are about to leave them, and provide the tools to make sure they stay.
“Everyone is pleased with how BookMyGarage is going, we are getting a good amount of bookings through.” - Matt Magee, Marketing Executive at Baylis Group.
“We were able to see which of our customers we were about to lose so that we could retain them. We also gained new customers who openly admitted they would not have considered us at all. SecretService™ is now an important part of our retention and conquest strategy.” - Chris Allen, Service Manager, Alan Day Volkswagen
|40% of 3 & 4 year old car customers are online price matching1.|
|Disruptors have already taken 17% of aftermarket customers away 2.|
|Consumers presume that franchise garages won't service 3+ year old cars|
Quarterly screenshares are conducted with the franchise dealer’s management to ensure everything is going in accordance with expectations and to interpret the results being seen in the reporting system