SecretService™ - Guaranteed ROI between 200% & 500%
  • Improve customer retention
  • Win back lapsed customers
  • Gain conquest customers

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Case study

This particular Franchise had a number of objectives other than just getting more profitable retail work through their workshop. They had to overcome the misconception that motorists believed they would only service the main brand they were known for. Obtaining conquest service customers also provided the opportunity for conquest sales customers. Although the 200% ROI guarantee was the ‘no risk’ offer for them to go ahead, SecretService™ achieved double that. In the first 2 months of going live, SecretService™ achieved the following conquest customer results:

  • 400% ROI
  • 131 bookings from additional conquest customers.
  • 77% profitable MOT & service combination bookings.
  • £26,462 incremental sales

The above is only half the story, SecretService™ Intelligence is in the process of being implemented to show which of their customers are about to leave them, and provide the tools to make sure they stay.

Market disruptors are taking your customers away
by claiming they're 60% cheaper than you

40% of 3 & 4 year old car customers are online price matching1.
Disruptors have already taken 17% of aftermarket customers away 2.
Consumers presume that franchise garages won't service 3+ year old cars

SecretService™ provides a solution

Booking types graph

Guaranteed ROI of at least double

  • Real-time reporting to show proof of return on investment.
  • Providing you with in-depth information about your bookings. For instance, work types, manufacture types, volume and value of bookings.
  • We can show you everything from individual branches and overall group reporting for all branches.
  • As well as confirmed bookings, the SecretService™ Intelligence converts customers as they are about to migrate.

Quarterly screenshares are conducted with the franchise dealer’s management to ensure everything is going in accordance with expectations and to interpret the results being seen in the reporting system

Interested? Request a free face-to-face consultation
Fully managed, real time reporting, providing proof of return on investment and even provides a solution to gaining positive CSI.

1 SMMT 2 McKinsey 3/17

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