The unique way to win back lost clients & gain conquest customers – with a 200% ROI Guarantee
“A real game-changer in the franchise aftersales market” SecretService™ has levelled the playing field & is winning back market share from fast-fits & independents.
Why SecretService™?
Increase profits
SecretService™ gets new and migrating customers into your workshops. It keeps your ramps busy as well as providing significant upsell opportunities.
Brand protection
Only once the booking has been made is the franchise name given to the customer. This enables franchises to compete for business without impacting on their brand.
Real-time reporting
The full, real-time, analysis and reporting suite will give you the information to fully understand and present detail on all of the major key performance indicators.
Fully Managed, Real Time Reporting
All SecretService™ Partners are assigned a management team to maximise the opportunity. On a monthly and quarterly basis, the results are analysed and presented and give insights on retention, acquisition, performance and more.
The full, real-time, analysis and reporting suite will give you the information to fully understand and present detail on:
- Overall booking volumes by site, division or group
- Conversion rates from traffic through your booking tools into bookings
- Booked & final invoice values
- Attendance
- Car brands booked and vehicle ages
- Service types & VRM look-ups
- Retained vs Conquest business
- Daily, Monthly, Quarterly and Campaign ROI dashboard
This analysis incudes an early warning system which measures KPIs and trends, and sends alerts to key personnel where KPIs are not met or actions, training or support are needed to maintain or enhance the performance of your campaigns.
40%
of motorists with 3 & 4 year old vehicles are online price matching1.
13%
of motorists were using fastfits/independents, before returning to the dealership via SecretService™3.
72%
of motorists would've gone to a non-franchise garage if SecretService™ wasn't used3.
93%
of motorists who used SecretService™ had a happy or very happy experience3.
1SMMT 2McKinsey 03/17 3BookMyGarage 2018
Julian Bawdon, Director, Baylis Group.
We specifically wanted to attract more ‘All makes and models’ servicing into our 8 workshops. The result of the campaign to date achieved just that, but also exceeded our expectations in that over 90% of the 1200 odd bookings so far have been conquest customers. It keeps our workshops busy whilst also returning profit. There’s no hassle, just new customers every day. I’ve recommended SecretService to other Vauxhall dealerships who have also seen the benefits of growing their share of local aftersales in this way.
Richard Martin, Finance Director, Johnsons Cars.
Having recently conducted a successful and profitable pilot with SecretService, Johnsons Cars will now be rolling this innovative product out across the group.
The programme fits strategically within our core service operations and we look forward to strengthening our relationship with Karen and the SecretService team moving forward.
