Delivers conquest LCV customers and improves retention
- Average SecretService™ LCV invoice value £1,427
- Guaranteed return on investment of 200%
SecretService™ is now gaining manufacturer endorsement for funding bookings.
Alan Day Volkswagen Case Study
SecretService™ achieved an average invoice value of £1,427
Challenges
Google, and other search engines carry a huge volume of aggressive advertising with messaging that states franchise servicing is expensive, misdirecting motorists to book with disruptors. A solution was needed to:
- Increase LCV workshop bookings
- Receive more conquest customers
- Improve retention of existing customers
The SecretService™ Solution
Alan Day was provided with an exclusive tenancy for LCV in their area.
It would attract new and existing LCV customers who were researching online, and at risk of migrating to independents or fastfits advertising messaging such as ‘60% cheaper than dealers. It would divert them back to the franchise, but only reveal the franchise brand AFTER the booking was confirmed.
Results
- 76 additional workshop bookings to date
- Huge upsell opportunities sold
- Achieved a 273% return on investment, exceeding the expected 200%
- Regaining old and winning new conquest customers:
Why do franchise van dealers need SecretService™?
Market disruptors are taking your customers away
by claiming they're 60% cheaper than you
Consumers have misconceptions that franchises aren't interested in servicing older van or they don't do MOTs or franchises don't service other makes and models. SecretService™ hides your brand to prevent an on-going association with lower pricing and proves to customers that you want to service their old van.
40%
of 3 & 4 year old vehicle owners are online price matching1.
72%
of motorists would've gone to a non-franchise garage if SecretService™ wasn't used3.
13%
of motorists were using fastfits/independents, before returning to the dealership via SecretService™3.
93%
of motorists who used SecretService™ had a happy or very happy experience3.
How will SecretService™ benefit your franchise?
Sit back and watch the bookings roll in
Increase Profits
Service labour drives 76% of franchise profits¹. SecretService™ provides fuller ramps and conquest customers. SecretService™ Intelligence also converts customers as they are about to migrate.
Total Brand Protection
Customers will only find out they have booked with your garage after the booking is confirmed - just like Secret Hotels. Thus, enabling you to fight back the online disruptors.
Real-time reporting
Showing proof of return on investment. Providing you with in-depth information about your bookings. Insights into individual branches and overall group reporting.
What do Franchises say about SecretService™?
Everyone is pleased with how BookMyGarage is going, we are getting a good amount of bookings through.
- Matt Magee, Marketing Executive at Baylis Group.
We were able to see which of our customers we were about to lose so that we could retain them. We also gained new customers who openly admitted they would not have considered us at all. SecretService™ is now an important part of our retention and conquest strategy.
- Chris Allen, Service Manager, Alan Day Volkswagen
Trusted by major franchises and endorsed by manufacturers
SecretService™ is part of BookMyGarage.com: 1,866,456 drivers obtained instant prices to book servicing, MOTs and repairs.
Learn more now - Request a Consultation
or call us on 0330 124 5661 (lines open 9:00 - 17:00)
Fully managed, real time reporting, providing proof of return on investment.
1 SMMT 2McKinsey 03/17 3BookMyGarage 2018