SecretService™ delivers conquest customers with an average invoiced value of:
delivers conquest customers & improves retention.
Everyone is pleased with how BookMyGarage is going, we are getting a good amount of bookings through.
- Matt Magee, Marketing Executive at Baylis Group.
We were able to see which of our customers we were about to lose so that we could retain them. We also gained new customers who openly admitted they would not have considered us at all. SecretService™ is now an important part of our retention and conquest strategy.
- Chris Allen, Service Manager, Alan Day Volkswagen
How will SecretService™ benefit your franchise?
Service labour drives 76% of franchise profits1. SecretService™ provides fuller ramps and conquest customers. SecretService™ Intelligence also converts customers as they are about to migrate.
Total Brand Protection
Customers will only find out they have booked with your garage after the booking is confirmed - just like Secret Hotels. Thus, enabling you to fight back the online disruptors.
Showing proof of return on investment. Providing you with in-depth information about your bookings. Insights into individual branches and overall group reporting.
Why do you need SecretService™?
Consumers have this perception that franchise garages won't service 3+ year old vehicles and are too expensive. SecretService™ hides your brand to prevent an on-going association with lower pricing and proves to customers that you want to service their 3+ year old car.
of motorists with 3 & 4 year old vehicles are online price matching1.
of motorists were using fastfits/independents, before returning to the dealership via SecretService™3.
of motorists would've gone to a non-franchise garage if SecretService™ wasn't used3.
of motorists who used SecretService™ had a happy or very happy experience3.
How does SecretService™ work?
Demand is generated for high quality, cost effective service and MOT requirements, that will result in a franchise dealer service stamp.
Your garage name is revealed upon confirmation of the booking, all you need to do is confirm the details with the customer.
You undertake the work plus any additional repairs needed. Gain a conquest, or retain an existing customer.
or call us on 0330 124 5661 (lines open 9:00 - 17:00)
Fully managed, real time reporting, providing proof of return on investment.
1 SMMT 2McKinsey 03/17 3BookMyGarage 2018